We have a general tendency of feeling exciting and thrilled whenever we come across something new and innovative, be it a new musical group, new TV show, new job, a new mobile or even a new pair of shoes. People like to get all fired up about laying their hands on the new and latest things they see, regardless of their usefulness. However, such novelty is short lived, and after using anything new for a particular amount of time, the true pros and cons associated with it emerges.

History of Social Media

Similar is the case with social media, as when it first tried to surprise the world with its innovative concept and uncapped potential, the world didn’t really gave a damn and it won itself tons of criticizers throughout the globe. However, today, years after social media marked its arrival, even people as aged as grandparents, who were believed to be its strong criticizers then, feel blessed to ride the technology wave and a lot can’t even leave without using certain platforms regularly. It is not just using it for entertainment purposes we are talking about, but social media has indeed revolutionized the way the world lives and breathes. It has managed to offer something of great importance to the world, and bridge the various gaps acting as hurdles for taking the lifestyles of people throughout the world to a whole new level.

The Transformation Phases

After its arrival, however, social media has already changed its face many a times. Going viral is not the only thing people now talk about, but creating meaningful interaction and engagement has become more considerable. Facebook is no longer the only site that represents social media, and it has been able to stretch its meaning to a much deeper and wider level. The time to time changes has helped it become one of the most important platforms the world now looks forward to, for achieving various objectives.

Where It is Today

Social media has managed to find itself a place in the center of everything the world requires. From connecting with friends and family, carrying out promotional campaigns for products and services offered by small local businesses to multinational corporations alike throughout the world to changing the nature of politics, it simply manages to come in handy in achieving almost all types of results. Nowadays, customers see social media in a completely different way. It all started with the young generation posting updates about their personal matters for sharing with their friends and family, but went on to invent of various exciting and innovative applications allowing to follow a new way to add various dimensions of engagement with other mediums of communication like the television or radio to multiple business applications. People throughout the world are using social media to its fullest for amplifying their voices and making themselves heard, while the businesses are not missing out on any opportunities to utilize the seemingly unlimited potential of social media.

The Face of Social Media in the Future

From its advent to now, social media has only been heading upwards in terms of its usefulness, innovation, potential, reach and on and on. Based on this tremendous transformation, it is not difficult to predict that the future of social media will be something not easily imaginable now. It will be only a delight to see how a lot of the marketing tools evolve and transform in the future. Whatever the future of social media would be, we can be sure of seeing the emergence of some really big themes. Some of the things the future of social can bring with it are:

The Transformation of Internet Marketing – Search Marketing and Social Media Marketing

Internet Marketing is one of the most popular concepts spreading like wildfire throughout the world. “No one ever seemed to be late to the party when it comes to this form of marketing, and almost everyone with a proper and sound plan has been able to make something out of this massive opportunity,” says Richard Cohen, VP Operations at MezzoLogic, a Los Angeles SEO & Digital Marketing agency, “Multinational corporations are running the fierce race of making the most out of this form of marketing, by coming up with highly innovational promotional campaigns using the Internet as a platform. Small businesses too have been able to mimic the same through their limited but planned approach.”o

In the future, this is something that will evolve the most with the advancement of social media and more and more businesses as well as individuals will be able to harness the enormous benefits it is bound to offer in the future.

A New Level of Communication

With applications like Whatsapp and others of its type, a new level of communication has emerged. Sharing photos and videos at the touch of one’s finger now seem perfectly normal. Also, almost everyone, even in the remotely developed countries, use the various social media sites to take their communication to an altogether new level. With sites like Facebook and Twitter, the world has now found a new way of expressing, sharing and communicating.

With communication of already such an advanced stage, we cannot actually imagine any more advancement in it, but who knows, social media has been known since long for its element of surprise, and it is sure to follow the same in the coming years, by coming up with a form of communication that will leave many so called haters of the social media gazing open mouthed at it.

Enhancing Customer Relationship

Customers are widely known as the heart of any business, be it one operating internationally or on a local level. No business can exist in the absence of customers. Hence, the way a business connects to customers is of utmost importance. However, gone are the days when advertising used to be the perfect way to connect to your customers. Now, interacting with them is the most effective technique to improve the brand image and ensure customer loyalty. And to achieve this, companies throughout the globe are using various social media platforms to build a fan base and market their products, offer various prizes and gifts to their followers, come up with interesting contests and so on, hence increasing the interaction and thus improving the relations with their customers.

The Time is NOW… Go Ahead and Join the Future

The construction of a great future of the social media is well underway. Marketing techniques of all types and scales are expected to turn to the social media and even the communication will be shifted completely to an even more innovative level. The earlier one shifts their marketing efforts to the social media the more they will benefit in the future when it evolves into something insanely massive in the coming years.